Hoobuy & Audiomack Revolutionize Cross-Border Shopping with Music-Integrated "Soundwave Haul" Program
In a groundbreaking fusion of e-commerce and music streaming, Hoobuy
The platform intelligently pairs music genres with curated products: trap playlists trigger Chicago streetwear collections, salsa rhythms unveil Colombian coffee kits, while Afrobeats highlight West African wax print jackets. Contextual mini-shops appear as floating widgets during playback, allowing one-click purchases without interrupting the streaming experience. Breaking traditional live-stream shopping formats, artist-hosted "Merch Micsessions" blend performance with product demonstrations. A highlight includes Dominican rapper Tokischa narrating her jewelry line origin stories between verses, while viewers unlock PO box giveaways by requesting songs through real-time comments. Through the "Playlisted Picks" UGC competition, shoppers compose mood-based shopping soundtracks - like a Detroit techno-inspired winter essentials list. Top-rated entries enjoy boosted visibility across both platforms, with some creators landing co-branded merch deals. Early data shows playlists with embedded products achieve 28% higher completion rates. "This isn't just playlist commerce - we're building synapse-like connections between cultural appreciation and product discovery," remarked Hoobuy's CPO during the beta launch. The collaboration currently features 300+ musician-curated shops, converting 1 in 7 streams into browsing sessions according to initial metrics. Experience sound-driven shopping: Launch the Soundwave Haul Beta Phase Results:Genre-to-Product Matching Engine
Live Commerce Concert Format
User-Generated Commerce Soundtracks